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Where Science Meets Strategy in Modern Beauty
BRANDS FEATURED IN:
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The authority is personal: from founder to global strategist.
I’m Shawna Morneau, a Cosmetic Scientist and Beauty Brand Strategist. My experience was built in the lab, in the field, and in the boardroom — not just in theory. As the Founder of Hammamii, a luxury spa brand born in Dubai, I personally managed everything — from R&D setup in a regulated design district to securing placement in 26 luxury hotels and spas worldwide.
I’ve spent over two decades in beauty — from the treatment room to the boardrooms of brands like Four Seasons, Estée Lauder, and Dior. That journey taught me two truths: a perfect formula means nothing without a smart launch plan, and theory only works when it’s tested in the real world.
WHAT THAT MEANS FOR YOU:
I understand the hidden costs, compliance hurdles, and operational realities of bringing a beauty brand to life — because I’ve lived them.I don’t just offer advice; I offer a roadmap that’s been tested under real pressure.
Specialized focus and global impact
With over 22 years of international experience, I help beauty brands skip the guesswork and go straight to results. I’ve directed spa operations across four continents — from Moscow to Sydney — for Four Seasons Hotels and Resorts. That global experience now informs how I engineer beauty brands for profit, positioning, and long-term relevance.
Your brand deserves strategy designed for five-star success — from retail shelves to spa treatment menus.
And because scientific equity is non-negotiable, we specialize in high-performance skincare for actively melanated skins and people of color.
Inclusivity isn’t an afterthought — it’s the foundation of how we formulate and advise.
Ways towork together
The Beauty Brand Blueprint
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You already know where you want to go—my mission is to get you there faster.
The Beauty Brand Blueprint combines two decades of hands-on experience launching and scaling global beauty brands into a focused, five-session strategy program that gives you the clarity and confidence to move from concept to commercialization with intention and ease.
The Build Your Beauty Program
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Ready to launch your luxury skincare line without the overwhelm?
This full-service program takes you from idea to international retail readiness. You’ll gain access to my exclusive 8-Module Founder Program, while our expert team of scientists, designers, and strategists manage the operational execution—so you can stay focused on your vision.
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The Design Dojo
A brand’s visual identity isn’t decoration—it’s communication. In The Design Dojo, I help founders translate their brand’s essence into a design language that feels intentional, luxurious, and globally relevant. Because every product that performs deserves a presence that captivates.
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The Microlab
For founders who value independence, control, and sustainable growth, The MicroLab is your gateway to mastering formulation and production on your own terms. Through guided instruction and operational systems, you’ll gain the skills to scale with confidence—without relying on high MOQs or rigid manufacturers.
Your Blueprint to Stand Out
I'm bringing real strategy straight to your inbox. Hard-earned insights, smart skincare tactics, and unapologetic encouragement to help you build a beauty brand that actually works. Ready to turn your passion into profit? Let’s go.