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Build your beauty brand
Hello I'm Shawna
My journey in skincare began not just as a career, but as a lifelong fascination. This early spark quickly propelled me into the rigorous studies of Cosmetic Chemistry and Medical Aesthetics, laying a robust foundation for a career dedicated to crafting effective beauty solutions.
With over two decades in the industry, I've had the privilege of working with global powerhouses like Estée Lauder, Dior, and Shiseido. My expertise extends to specializing in skincare for melanated skin. As a seasoned formulation consultant and brand strategist, I've developed luxury spa concepts and helped beauty brands flourish worldwide—including my own, Hammamii.
Now, through my Build Your Beauty Brand program, I leverage all of this experience to help aspiring entrepreneurs like you launch and scale inclusive, results-driven skincare brands that truly stand out in the market.
I Also Had A Dream
How I Built my Beauty Brand, Hammamii, and How You Can Too
A vision turned reality!
My dream began in the foothills of Mount Toubkal, Morocco, ignited by the history of ancient hammam cleansing rituals. This initial spark for a natural skincare brand evolved, and it was in the UAE that the concept truly took root, inspired by the rich regional rituals and ancient traditions of the area, and the power of the beautiful country's local botanicals.
I dedicated seven years to developing Hammamii, creating formulas infused with Middle Eastern beauty secrets—from a makeshift lab in my villa to a purpose-built facility in Dubai Design District. What made Hammamii truly unique was its pioneering spirit: it became the first luxury beauty brand ever to integrate sustainable materials sourced directly from the UAE.
Despite the challenges, Hammamii grew into a luxury brand featured in 26 hotel spas across five countries. This journey proves that passion, perseverance, and purpose, combined with innovative sourcing, can build something truly extraordinary.
Now, through my Build Your Beauty Brand program, I'm here to help you do the same. If you're ready to turn your passion into a thriving skincare business, join me and discover the proven strategies to build, market, and scale a beauty brand that truly stands out.
Transformative Beauty Industry Insights • Transformative Beauty Industry Insights • Transformative Beauty Industry Insights • Transformative Beauty Industry Insights
Empower Your Audience in Beauty & Wellness
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For 18 years, I've guided students, beauty and wellness entrepreneurs, and professionals to navigate the dynamic global industry with unwavering confidence, vision, and clarity. My in-person speaking engagements are built on my extensive career as a Cosmetic Chemist, Senior Consultant, Medical Aesthetician, Makeup Artist, Beauty Brand Strategist, Speaker, Former Director of Spa, and Skincare Brand Founder. I deliver transformative experiences, inspired by my own journey of calculated risks and relentless pursuit of knowledge.
I've partnered with leading brands like Four Seasons Hotel, Virgin Limited Edition, Estee Lauder, Makeup Forever, Christian Dior, and Shiseido. As the founder of the Dubai-based skincare brand Hammamii, I've truly "been there, done that," experiencing every facet of this industry, from hands-on artistry to strategic leadership. Through authentic storytelling and interactive learning, I connect with, empower, and equip audiences with actionable tools for success. I share strategic insights and valuable lessons from all industry levels, using engaging video presentations, practical exercises, and hands-on activities to ignite passion, drive motivation, and provide the resources needed to thrive.
Your Blueprint to Stand Out
I'm bringing real strategy straight to your inbox. Hard-earned insights, smart skincare tactics, and unapologetic encouragement to help you build a beauty brand that actually works. Ready to turn your passion into profit? Let’s go.